Electric Blue

Electric Blue Magazine formed the print arm of Paul Raymond’s pioneering cross‑media brand, created after Roger Noel Cook developed the original “magazine on screen” concept in 1979. Backed by Raymond’s Soho publishing empire, the paper edition became a high‑gloss, full‑colour top‑shelf title designed to complement the hugely successful Electric Blue video series.

Unlike the cheaper digest magazines of the era, Electric Blue focused on premium production values, offering behind‑the‑scenes photography, exclusive pictorials, and features showcasing dancers and models from the Raymond Revuebar. Alongside its glamour content, the magazine included lifestyle articles, car and gadget reviews, music coverage, and celebrity interviews, giving it a broader men’s‑lifestyle feel while staying within classic British softcore guidelines.

Supported by Raymond’s powerful distribution network, Electric Blue enjoyed strong high‑street placement throughout the 1980s and early 1990s. The magazine later shifted into numbered volumes and remained in circulation until the mid‑to‑late 1990s, when the rise of the internet reshaped the adult‑print market.