Beautiful Britons

Beautiful Britons, the third of the ToCo trio, was first published in November 1955. It was called “the magazine of eye appeal” and specialised in photographs of ordinary women, rather than models or film stars.

Beautiful Britons emerged from the magazine Spick. From its very first issue, Spick had a monthly section dedicated to amateurs who considered themselves just as decorative as professional models. These amateurs were invited to send in their photographs and received two guineas for each picture published, similar to the original Readers’ Wives. This section was so popular that within two years, it warranted its own publication, Beautiful Britons. From the start, Beautiful Britons was almost entirely devoted to pin-up sets.